Martha Stewart Does DIY Weddings at Walmart
NEW YORK - Martha Stewart Living Omnimedia and Wal-Mart are stepping out, which is a pairing that is likely to inflict pangs of jealousy both on Kmart and its parent Sears Holdings. The Martha Stewart Crafts line will roll into Wal-Mart stores throughout the U.S. and Canada in two new assortments, Martha Stewart Create and Martha Stewart Celebrate, beginning this month.
Martha Stewart Celebrate includes ready-made, paper-based wedding essentials such as stationery, guest books, embellishments, favor boxes, cake toppers and customizable centerpieces, as well as flower baskets and ring pillows.
Looks like Martha Stewart recognizes that more and more brides are doing DIY projects for their weddings.
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